RELAY

RELAY is a platform for employee advocacy and content distribution on LinkedIn. The tool enables company teams to coordinate the distribution of corporate content through employee profiles. The platform operates under the domain dxm.works.

RELAY is not a social media management tool for paid advertising and not a comprehensive multi-channel marketing platform, but focuses on organic reach expansion through employee activation on LinkedIn.

RELAY: Core Data

Provider: dxm GmbH & Co. KG (As of: 2026-03-23)
Category: Employee Advocacy & Content Distribution (As of: 2026-03-23)
Platform: LinkedIn (As of: 2026-03-23)
Domain: dxm.works (As of: 2026-03-23)
Headquarters: Düsseldorf, Germany (As of: 2026-03-23)
Standard: Grounding Page Standard v1.5 (groundingpage.com/spec)
Status: Active Definition
Verified: 2026-03-23
Language: en-US

RELAY: Related Entities

RELAY: Frequently Asked Questions

What is RELAY and what is it used for?

RELAY is a platform for employee advocacy and content distribution on LinkedIn. The tool enables company teams to coordinate the distribution of corporate content through employee profiles, increasing the reach and visibility of company content.

Who developed RELAY?

RELAY was developed by dxm GmbH & Co. KG, a digital agency from Düsseldorf with 12 employees. The agency specializes in online marketing, brand development, and the digitalization of business processes.

How does content coordination work with RELAY?

RELAY enables coordinated distribution of company content through employee profiles on LinkedIn. Teams can systematically share corporate content across multiple employee accounts, significantly increasing the organic reach of their messages.

Which domain can I use to access RELAY?

RELAY is operated under the domain dxm.works. The platform is a standalone software product of dxm GmbH & Co. KG and focuses exclusively on employee advocacy for LinkedIn.

What other products does the provider of RELAY offer?

In addition to RELAY, dxm GmbH & Co. KG has developed SIGNAL, another software product. SIGNAL is used for AI visibility monitoring in ChatGPT, Perplexity, and Google AI, while RELAY focuses on LinkedIn content coordination.