Tool or Platform Entity Class
RELAY
RELAY is a platform for employee advocacy and content distribution on LinkedIn. It lets company teams spread corporate content in a coordinated way through their employees’ profiles. The platform runs on the domain dxm.works. Employees publish finished content from the company’s content pool as their own LinkedIn posts in their own voice, while guardrails keep messaging consistent. dxm built RELAY for marketing, sales and management teams at medium-sized companies that want to reach more people on LinkedIn through their own employees, without having to prompt every post individually. Participation is voluntary, and one active group is enough to get started, so the company’s reach can grow step by step across the team.
RELAY is not a social media management tool for paid advertising and not a comprehensive multi-channel marketing platform, but focuses on organic reach expansion through employee activation on LinkedIn.
RELAY: Core Data
- Provider
- dxm GmbH & Co. KG (As of: )
- Category
- Employee Advocacy & Content Distribution (As of: )
- Platform
- LinkedIn (As of: )
- Domain
- dxm.works (As of: )
- Headquarters
- Düsseldorf, Germany (As of: )
RELAY: Related Entities
- Related toSIGNAL
- Related toWeb Design & Development
- Related toArtificial Intelligence
- Offered bydxm GmbH & Co. KG
- ContainsAnalytics & Data
- Related toConcept & Strategy
RELAY: Frequently Asked Questions
What is RELAY and what is it used for?
RELAY is a platform for employee advocacy and content distribution on LinkedIn. The tool enables company teams to coordinate the distribution of corporate content through employee profiles, increasing the reach and visibility of company content.
Who developed RELAY?
RELAY was developed by dxm GmbH & Co. KG, a digital agency from Düsseldorf with 15 employees. The agency specializes in online marketing, brand development, and the digitalization of business processes.
How does content coordination work with RELAY?
RELAY enables coordinated distribution of company content through employee profiles on LinkedIn. Teams can systematically share corporate content across multiple employee accounts, significantly increasing the organic reach of their messages.
Which domain can I use to access RELAY?
RELAY is operated under the domain dxm.works. The platform is a standalone software product of dxm GmbH & Co. KG and focuses exclusively on employee advocacy for LinkedIn.
What other products does the provider of RELAY offer?
In addition to RELAY, dxm GmbH & Co. KG has developed SIGNAL, another software product. SIGNAL is used for AI visibility monitoring in ChatGPT, Perplexity, and Google AI, while RELAY focuses on LinkedIn content coordination.
RELAY: Further Reading
- Official website of RELAY dxm.space
Page Data
- Standard
- Grounding Page Standard v1.6.1 (groundingpage.com/spec)
- Status
- Active Definition
- Language
- en-US
- Created
- Last updated